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Communities engaging with 2012 Issue 2

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London 2012 Open Weekend
22-24 July 2011 - register your event now!

The London 2012 Open Weekend (22-24 July 2011) provides an opportunity for cultural organisations from across the West Midlands to be part of the official ‘one year to go’ Olympic & Paralympic celebrations. You can now register an Open Weekend event by completing this short online form.

Register by close of play on Friday 27 May for guaranteed inclusion in the public launch, which takes place on 6 June. Find out more about organising an event at After registering you will be given access to the Open Weekend Brand Centre: a resource to help you promote your event. From mid-June you will also be sent a promotional toolkit containing all you need to decorate your venue.

A couple of things to bear in mind - events must be: open to all, not-for-profit and there should be no (visible) commercial sponsorship at events.

Since 2008, London 2012 Open Weekend has inspired a fabulous variety of local cultural events in the West Midlands, from poetry competitions, dance challenges and coracle racing, to open catwalk sessions, mobile museums and sport taster days – London 2012 Open Weekend provides a unique platform for local cultural organisations to showcase what they do to brand new audiences.

For more information and to register your event visit the website.


Inspire mark

One of the best ways for voluntary and community sector groups to get involved in the Olympics is to have their Olympics-inspired project inspire marked. The Inspire Mark is unique to the London games - having never been used at any previous Olympic host country. It allows projects who are genuinely inspired by the Olympics to apply to have the Inspire Mark featured on publicity materials.

The Inspire Mark is awarded to projects in the following categories:

  • Sport
  • Culture
  • Education
  • Sustainability
  • Volunteering
  • Business

And the turnaround on projects is quite fast. The inspire mark can’t be used alongside any non-Olympic corporate sponsor; there are strict guidelines about how the Inspire Mark can be used, and artwork needs to be submitted to LOCOG (the London Organising Committee of the Olympic Games) before it can be printed.

Find out more about the Inspire programme.

If you are interested in getting your Olympic Inspired project Inspire Marked, then contact West Midlands Inspire Programmer, Marianne Bell by email:, telephone: 0121 503 3391 or mobile: 07894 621080.  Marianne can offer you the advice and support you need.


Community Games

Community Games is a West Midlands’ based programme that enables communities to get together to celebrate the London 2012 Olympic and Paralympic Games by organising their own events. Community Games is part of the West Midlands’ Legacy Trust programme Moving Together, which is about bringing communities together from all backgrounds and locations to celebrate the Olympic and Paralympic Games through mass participation in sport and dance.

The programme has its own Inspire Mark (see above) and allows projects that are registered Community Games to benefit from extra support as well as the link to the Olympics.

Any event can be a Community Games provided that it features BOTH sport/physical activity and a cultural element, and some kind of opening or closing ceremony to make clear that it is a Community Games and Olympic-inspired. There is no direct funding for individual games through the programme but some localised area such as Shropshire and Coventry have their own funds to support Games.

As it is Olympic-inspired, Community Games cannot have any overt corporate sponsorship from non-official sponsors (view the list of official partners).

So, if your group or organisation is organising or involved with a festival, fete or gathering, or would like to create a new one, then why not register it as a Community Games – visit to register or find out more about how to bring the inspiration to your local community.


The Torch Relay

Birmingham, Coventry, Stoke and Worcester are the first four locations to be confirmed today as hosting an evening celebration as part of the London 2012 Olympic Torch Relay. As part of its journey around the UK, the Olympic flame will be carried through the West Midlands, witnessed by thousands of people, in the final run up to the London 2012 Olympic and Paralympic Games.

The Olympic Flame will arrive in the UK from Greece on Friday 18th May 2012 and the 70 day Torch Relay will start at Land’s End, Cornwall on the morning of 19th May 2012. On leaving Land’s End, the Olympic Flame is expected to travel an estimated 8,000 miles across the UK, giving thousands of communities and individuals their moment to shine as the Olympic flame comes to their doorstep. The Olympic flame will come to following locations in the West Midlands:

  • Worcester: 24th May 2012
  • Stoke-on-Trent: 30th May 2012
  • Birmingham: 30th June 2012
  • Coventry: 1st July 2012

Each evening celebration will be an opportunity for the West Midlands to celebrate and showcase local talent, culture and heritage. The Olympic flame will arrive at the Olympic Stadium on 27th July 2012 for the lighting of the cauldron at the opening ceremony, signifying the start of the London 2012 Olympic Games.

The Olympic flame will be carried across the UK by 8,000 inspirational torchbearers and once the detailed daily route is confirmed later this year, it is our aim that 95% population will be within a one hour journey time, of the London 2012 Olympic Torch Relay. You can nominate a torchbearer on the London 2012 Olympic Torchbearer nomination page.

In addition to the locations confirmed on the route today, many other cities, towns, villages and places of outstanding natural beauty, sports venues and community hubs will be announced in a second, more detailed route announcement later this year that will confirm the many other places the Olympic flame will visit on each day of the relay.

If you are interested in finding out more, then contact your local 2012 coordinator:


Black Country

Coventry, Solihull and Warwickshire


Shropshire, Telford and Wrekin


Stoke on Trent


For more information visit