Getting your messages noticed and published

Young man looking for web design resources online with close-up of his hand on the mouse.
Date: 
Wed, 28/09/2011 - 10:00 - 12:00
Location: 
bayc, Birmingham

Free communications training on how to write a good press release and how to write for the web

  • Do you want to get your news stories and work into local/regional press?
  • Do you want service users/your community/partners/funders to notice you?
  • Do you want to make sure people read your online content?

Getting your news in the press lets you connect with new audiences, advertise your services, evidence successes to funders and increase your sustainability. However, writing a good press release, that will be noticed and get your story printed, is a skill, and one that is indispensible in the current climate.

Join this free session and find out how to construct an irresistible press release and come armed with a story you'd like to promote as during the session you'll be supported to draft your own press release.

More and more information is both sought and consumed online and the way people read online texts is different from other texts.

Learn how to write good web content including tricks to make your texts more appealing and read.

This training could also benefit your style if you produce newsletters, flyers or funding bids for your organisation.

Learning Outcomes

By the end of the session attendees will:

  • Be aware of standard formats and conventions for creating press releases
  • Have an awareness of how to structure their press releases and make their information appealing
  • Have an understanding of the basic principles for writing for the web and how to make their online content more effective
  • Have prepared their own draft press release or internet news story

Booking Information

Who should attend?

This training is designed for any large or small CYP VCS organisations who want to produce effective press releases and get their stories into the media, or who produce web content and want to understand how to take advantage of writing for the web techniques. As above, this training will also be relevant to staff who produce other written materials promoting their organisations, including newsletters and flyers.

Please download and return a completed booking form [837kB, DOC] to gup@bayc.org or for more information, contact George Turvey on george.turvey@bayc.org, 0121 460 5870 or 07841 603 964.